The sizes in details 

The clothes offered on the market by fashion manufacturers meet the restrictive diktat of so-called “standard” sizes. However, too short, too long, too wide or skimpy, finding a garment that fits us like a glove is often a feat. But what about this straitjacket, in the de-size?

A standard that is not one: 

Many times fashion and society lead us to believe that if clothes don't suit us, it's our fault. Returning us then a guilty and degraded image of ourselves.

Worse, clothing stores play on the collective unconscious which presupposes size 36 as an ideal size. For this, they apply what is called the "Vanity size" (the sizing of the vanity) which consists of indicating a size smaller than the garment is in reality, or even, to play on the elasticity. of it. The aim is to build loyalty to their brand, but also and above all to flatter you in order to encourage you to buy. Size would therefore be a purely commercial argument.

Because let's be honest, do you know a lot of people who fit into a perfect 36?

All the more so, when we know that in France, 45% of women are a size 44. According to the results of the latest measurement campaign from the IFTH (French Institute of Textile and Clothing). While only 6% have a size 36.

Likewise, according to a survey conducted by the female media, Ma-Grande-Taille.com, we realize that the question of sizes is much deeper than it seems. For this, 4,989 women, cutting 38 and over, were able to express themselves. This made it possible to highlight a real discomfort for all those who dressed in a size 42 and more. In fact, 80% of them felt discriminated against by clothing brands. 85% felt depressed while shopping. And finally, 45% received comments or had a feeling of contempt. However, they represent 60% of clients.

In this context, it is difficult to understand why the fashion manufacturers are totally deaf to the expectations of their customers. It is beyond comprehension. Because why take the side of a minority to the detriment of a majority? The result is consumers who are forced to make their purchases online. At the risk, again, of being disappointed. Indeed, on average, the return rates are of the order of 15% to 20% and can even reach 40%.

Brands that don't agree on sizes 

As we have seen, there is a real gap between the brands' proposals and the reality of body types. But centimetric variations, on the same size, are also observed from one brand to another.

Indeed, there are a number of studies and experiments that have been carried out to demonstrate the size differences between different brands. To name just one, we can talk about the experiment carried out by the magazine 60 Millions de Consommateurs. The goal was to make certain purchases, in complete discretion, from the eleven main French brands. These purchases were based on a list of similar products for men and women. In particular, blouses and jeans which were then tried on by the same woman and the same man. They were also tested after washing. And the differences were considerable! For example, for women's jeans in size 40, it was possible to observe differences of 5.4 cm in leg length, 4.6 cm in waist circumference and hip between the marks.

With such discrepancies, it is understandable that today the commercial sizes, written on the clothes, do not mean anything any more. So how can you trust online shopping? There are, it is true, reviews posted by customers and some specific applications. This information will help you determine your size for a particular sign. However, it will be more prudent to carry out a physical try-in in such conditions.

We only use 20% of the clothes in our closet 

Indeed, these are 80% of the clothes in our wardrobe that we do not wear or on very rare occasions. Against only 20% that we wear on a recurring basis. This choice takes the order of the unconscious, since we choose, almost instinctively, clothes in which we feel good. The very ones who come closest to our morphology. But unfortunately, these aren't always our favorites, nor the prettiest in our closet.

Our desire: to respond to these issues 

Faced with this observation, in which you may have recognized yourself, we decided to create a caring brand that listens to its customers.

The main focus of Family Dress Code is to enhance all body types. And this, whatever the size and at no extra cost. So that ultimately everyone is on an equal footing in the world of fashion. We are also fighting against this profusion of clothing specific to "Fast Fashion" where the race is there with yield and less and less qualitative materials. Where the work and the care given to your future "effects" are denatured there.

With tailor-made clothes, the hell of fittings, lack of sizing, disappointments or reducing numbers is over. By simply entering "your" measurements on our site, you create a profile that will allow our seamstresses to make "your" own patterns and make "your" clothes. You then decide on the model, the color and the length of it. Simple and efficient, you receive a garment, made with the greatest care, by hand. And because it is made "for you", it will enhance and perfectly fit the specific curves of your anatomy. A unique garment, in your image.

Items that fit you perfectly are also the ones you will enjoy wearing, caring for and keeping. Simply because they are clothes in which you will feel good, confident and sure of yourself.

Sources:

The results of the survey are available in issue 511 of 60 Millions de consommateurs (January 2016).
https://www.ma-grande-taille.com/enquete-mode-francaises-2018